Well, soft release.
Meaning there are enough things in place that it’s time to allow users to pay. Rather than putting mailing list forms in the way, clear out and let people sign up, test it, pay for it.
Now I have a real ticket to the game. Might be dead silence but that’s learning in itself. So, the plan:
Adwords. I use this to “force” traffic. It costs money but it helps me shape landing pages and conversions
Directly contacting potential segments. This is the “do things that don’t scale” part. Walk into businesses and ask them if it would help them. Get feedback. Try, try, try again. No harm, and most people don’t do this because we like to code and not interact with actual humans. Which businesses need transactional SMS? Who has a need to reduce their phone costs? Who needs an answer from a customer and doesn’t have the time to sit on the phone all day? That’s the customer I want.
App improvement. No reason to stop now, just keep massaging it, but now incorporate customer feedback
The important one - discover customer segments, increase focus (marketing/dev/feedback) on ones that seem to have potential (rich enough, big enough or just awesome enough). This platform is built to be adapted. I can hopefully target segments without making the app too specific. Here’s an example of marketing focus: How Property Management Agents can use SMS
That last link is also an example of improving my marketing tech. I’ve written a very simple CMS that does very little but lets me post a) articles and b) narrowly-focused Adwords ads. It’s harder to use than a normal CMS but it works and it’s mine, so I can poke at it and integrate it better with the rest of the app. This weekend I modified it to handle an arbitrary set of text snippets that will be fed into e.g. an advert template.
Profit. Yes. We’ll see. But for now, I’ve launched. Visit my latest baby, SMS Customers